Acquisition Marketing Manager

| Seattle

Acquisition Marketing Manager

 

About Geocaching HQ

We are the global headquarters for the game of geocaching. Our mission is to inspire and enable discovery, exploration, and adventure. Our products allow a global community of more than 3 million to join in a real-world treasure hunt.

 

Position Overview

Geocaching HQ is seeking a talented Acquisition Marketing Manager to add to our small-but-mighty Marketing team! As the Acquisition Marketing Manager, you'll be responsible for a variety of direct acquisition efforts that will drive growth and brand awareness for the global game. The channels and initiatives you work on will be a big contributor to driving the growth of the company.

You'll oversee new user growth strategy, execute acquisition campaigns that deliver results, and build awareness of the game in new and emerging markets. You will also be comfortable with A/B testing, possess strong analytical skills, and develop new ways to reach prospective geocachers and turn them into high-LTV customers.

 

  • Act as the strategic marketing lead for all growth marketing initiatives across the organization
  • Develop, implement, and manage effective growth marketing initiatives and key acquisition campaigns from strategy through the full campaign lifecycle
  • Plan, execute, and measure paid campaigns across multiple channels including Facebook Business Manager, Google Adwords, and Apple Search to attract new players to the game
  • Define clear growth marketing goals and objectives: determine KPIs, implement measurement, and evaluate performance to improve future initiatives
  • Research and test new paid marketing channels
  • Analyze campaign elements such as industry-specific keywords and negative keyword lists, ad extensions, images, and copy for optimal performance
  • Engage across internal teams to drive growth initiatives and expand acquisition programs
  • Develop advertising collateral including digital and print ads, educational materials, promotional brochures, etc. with Creative Studio to support both Geocaching HQ and our promotional partnerships
  • Collaborate on key multi-channel engagement campaigns from content creation to project management with marketing teammates
  • Collaborate with our community engagement team on all social influencer and marketing oriented content initiatives.
  • Serve as a key member of the Influencer Task Force, helping to define and implement strategies to expand the Geocaching Influencer Program
  • Develop and distribute campaign reporting to senior management and other internal stakeholders
  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all platforms
  • Stay up-to-date with growth marketing trends and potential new channels and strategies to keep us ahead
  • Manage outside relationships with vendors for marketing projects as needed

Qualifications:

  • 4+ years of relevant experience, including paid advertising and campaign management
  • BA/BS degree in marketing, communication, or similar field
  • Professional experience in tech, gaming, or outdoor industry preferred
  • Fluency in a second language is a plus (Bonus points for Dutch or French)
  • Proven project management experience from ideation to execution with cross-functional teams
  • PR experience a plus

Required Skills:

  • Proficient with advertising platforms including Facebook Business Manager, Google Adwords, and Apple Search
  • Mastery of marketing KPIs like CPA, CAC, ROI, and LTV
  • Clear verbal and written communication skills
  • Experience marketing to international audiences
  • Proven ability to effectively collaborate with multiple teams
  • Exceptional presentation skills

 

Behaviors:

  • Leads by example and exemplifies our values (effectiveness, authenticity, passion)
  • Superb interpersonal skills
  • Strong analytical and problem-solving skills
  • Self-starting, self-directed, and open to coaching/feedback
  • Uses independent judgment to plan, organize, and prioritize workload
  • A positive attitude and high level of commitment to the execution of job duties
  • Ability to wear multiple hats

 

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 
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Location

837 N 34th St. , Seattle, WA 98103

What are Geocaching HQ Perks + Benefits

Geocaching HQ Benefits Overview

In addition to two hours of paid geocaching outings a month, employees enjoy a variety of benefits including a stocked outdoor gear closet, communal eating space with catered lunches and endless snacks, unlimited ski/snowboard lift tickets, outdoor activity reimbursement, internal geocaching program with global travel opportunities, healthy work/life balance, and comprehensive health coverage.

Culture
Volunteer in local community
Cache In Trash Out® (CITO) is an environmental initiative supported by the geocaching community. Since 2002, CITO has helped preserve the natural beauty of cache-friendly spaces.
Friends outside of work
Eat lunch together
Intracompany committees
Employee fun committee (affectionately coined, Lackey Council), Encompass (diversity, equity, and inclusion focus), Green Team (to continue our environmentally-conscious practices), and more!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Geocaching HQ's team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
0-2 years: 3 weeks (120 hours) 2-4 years: 4 week (160 hours) 4+ years: 5 weeks (200 hours)
Sabbatical
4-week paid sabbatical every seven years
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
We offer employees A parking subsidy.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Dog-friendly office, squad/club opportunities (cork squad, Green Team, keg squad, etc.), 4-week paid sabbatical every seven years, ping pong/foosball/shuffleboard tables, and commuter benefits.

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