Collaborate and build credibility with internal business teams, working to understand their data needs and to document and validate requirements within an established framework.
Create automated reports and dashboards that allow business owners greater ability to optimize performance of key programs and initiatives, helping to develop new KPIs and supporting metrics as necessary.
Prepare presentations that summarize key findings tailored to specific audiences within Sales & Marketing and develop recommendations for implementation and next steps.
Manage and prioritize projects of varying size and complexity with a focus on both efficiency and quality.
Identify data quality and collection issues and partner with various operational departments to resolve gaps in processes and governance policies.
Work with data engineer and other technical resources to develop and certify new data sources that facilitate centralized, self-serve reporting.
We’re looking for a data analyst with business savvy who wants to see their insights impact Avalara’s growth engine, the marketing and sales team, in a rapidly growing company. Avalara’s Marketing team has an open position for an analyst who has a strong foundation in statistics and is enternally curious about what delivers results. We’re looking for someone who can combine descriptive statistics and quantitative output to deliver insights about Avalara’s sales and marketing funnel, marketing mix, sales process, and marketing operations. Your job is to use data to answer questions posed by Avalara’s marketing leaders, the Marketing Operations and demand gen team, and bring the insights about how to optimize our growth engine and marketing processes. This position will report into Marketing Operations, but work cross-functionally with Avalara’s Marketing Analytics team, Sales Development team, Sales teams, and other marketing functions.
Create and own our revenue line growth strategy, working closely with our technical team and in constant collaboration with every area of business operations (including marketing, creator relations, and partnerships) to improve our product and grow our user base.
Develop and drive all digital and nondigital marketing efforts, identifying and analyzing key metrics to evaluate success.
Oversee audience building, brand adherence, materials, ad ops, referral/affiliate programs, and marketing.
Work with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support our product-line revenue goals.
Analyze all aspects of our conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
Increase our organic audience acquisition for our prospects by 2-3x year over year.
Develop and implement a rigorous testing process and learning plan to identify effective content marketing and work with our product marketing team to commission new intellectual property/thought pieces to feed a thoughtful content marketing lifecycle to power growth.
We are looking for a Senior Video Marketing Manager to help us get more out of our video efforts. You’ll join our Global Content team—reporting to our Director of Global Content—and work closely with our Creative teams.
To be successful in this role, you’ll need to perform on several levels: to analyze and report on video performance, strategize on our video programs, streamline our production processes, as well as write video scripts, and help produce video content.
You will be responsible for managing and growing a data-driven marketing team that will drive traffic and active users through strong consumer acquisition and engagement programs within channels such as paid media, OOH, email, social, and app/web merchandising. You will be the single threaded leader for SEO, overseeing Search, Browse and navigational projects that improve Leafly’s relevance, rank, and customer experience. You will provide data-driven customer insights that inform how we introduce Leafly to customers and how we motivate them to engage them with our content, products, brands, and services. You will help analyze customer behavior, propose big ideas, implement, and then measure the results. You will build robust test roadmaps that allow your team to learn, automate, and scale marketing programs across US and global geographies. You will be responsible for goal setting and achievement and defining success measurement to optimize and maximize campaigns that meaningfully contribute to company goals. You will leverage key trends, news, and consumer behavior to inform your strategies.
About the Role:
The Realself B2B Marketing team is seeking an innovative, strategic self-starter to bring an entrepreneurial attitude and creative, outside-the-box thinking to the evolving team as Director, Product Marketing.
You will own delivering products in terms of positioning, messaging, customer development, channel strategy and overall go-to-market; leading up to a launch; post-launch, you will help with sales enablement and focus on
As a Content Marketing Coordinator, you will join a talented team of digital marketers responsible for the customer journey including Web & App personalization, customization and site merchandising. You will partner with the Content, Product, Sales, and Media teams to quickly test and iterate on the customer journey and create visibility across the organization into key learnings and insights.
The Marketing Manager for Partnerships and Evangelism evolve our strategic partnerships, events, and education programming that will drive consumer awareness and adoption through local and national activations, advocacy, and education. This candidate is responsible for creating and implementing Leafly’s events and educational programming strategy, to drive Leafly evangelism in a rapidly changing environment. This candidate will partner with retailers and brands to build marketing programs that drive consumer awareness and create evangelists among our retail partners . They will be on the front lines of local and national activation, education, and advocacy, and will campaigns from ideation to execution.
Work closely with product management, sales, sales enablement, marketing and other teams to build customer-facing materials supporting the demand generation, corporate marketing, field and the sales organizations.
Perform segmentation and sizing of our target markets, in the U.S. and internationally, including definition of key characteristics that will help us serve these markets well.
Analyze the competitive landscape and prepare field and sales organizations for addressing competitive situations.
Develop customer evidence, including case studies, customer testimonials and videos to highlight customer success with Avalara products.
Build and maintain Avalara's product portfolio and product naming framework.
You will focus on meeting and exceeding growth goals through ongoing optimization of the Avalara’s SEM initiatives, globally. You are a PPC expert, adept at quickly gaining actionable insights from performance data and tests, and turning learnings into action. This role will partner with internal teams to execute go-to-market paid search strategies across global business units and products. This position is based in Seattle and reports to the Senior Manager of Digital Marketing.
Avalara is looking for a Marketing Automation Specialist to execute digital marketing campaigns using our marketing automation platform, Eloqua. We’re looking for someone with a proven track record in creating and delivering successful lead-generation and cost-effective marketing campaigns through digital marketing channels using marketing automation in conjunction with CRM software. This is a hands-on, execution-oriented position that will work closely with Avalara’s Marketing Operations Manager with a focus on building and deploying outbound, email marketing campaigns and applying automation to scale campaign creation and execution. This is a great opportunity for a self-starter who thrives in a dynamic environment to impact the Marketing team’s overall performance by owning campaign execution and processes around it while identifying opportunities to optimize Avalara’s campaign efforts to scale. A successful candidate will have proven experience using marketing automation software like Eloqua or Marketo in a high volume lead generation capacity.
Avalara is seeking a Digital Marketing Specialist to execute and manage paid digital marketing campaigns across major display, social and search platforms. You will focus on meeting and exceeding growth goals through ongoing optimization of the Avalara’s business initiatives, globally. You will partner with internal teams to execute go-to-market paid search, paid social and display strategies across global business units and products. This position is based in Seattle and reports to the Senior Manager of Digital Experience.